Your commentary is a joy to read. You have the whole narrative momentum thing working for you. You come to the topic with a finance mind but allow your humanity to be gobsmacked by the sheer lunacy of what you discover. I am glad I was not a Pepsi employee present during that presentation.
A shout-out for Vance Packard's old but astoundingly relevant, The Hidden Persuaders...
Fantastic and funny read. I guess you can't just say "this logo looks much better and modern" and charge a million bucks for it. You need to come up with a whitepaper.
Still, a million dollars, this makes me have some misgivings about Pepsi's capital allocation.
In all serious, i wouldn’t give it too much thought, a million bucks is really nothing in relation to their expenses.
How did you stumble across the document in the first place? Seems like a topic that most involved parties would be happy to keep quiet on.
Try pasting this into google browser?
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf
Conor, you are too much! That was hysterical and I had to show it to my wife. Unbelievable!
Glad you both got a kick out of it, I know I did!
Have a great weekend Nick :)
Your commentary is a joy to read. You have the whole narrative momentum thing working for you. You come to the topic with a finance mind but allow your humanity to be gobsmacked by the sheer lunacy of what you discover. I am glad I was not a Pepsi employee present during that presentation.
A shout-out for Vance Packard's old but astoundingly relevant, The Hidden Persuaders...
https://www.amazon.co.uk/Hidden-Persuaders-Vance-Packard/dp/097884310X/
Amid your voluminous reading, you might enjoy Vance's book as well. (Which assumes you have not already read it.)
Hey David, thanks for the kind words, that made my morning!
As for the Vance Packard book, I have never heard of that one! So will take a look. Appreciate the recommendation :)
Fantastic and funny read. I guess you can't just say "this logo looks much better and modern" and charge a million bucks for it. You need to come up with a whitepaper.
Glad you enjoyed it haha :) thanks guys!
Conor, that was a fantastically fun read! Keep it up man.
Appreciate this comment, thanks! Means a lot.
Link not working
My bad, should be working now. Try shut the app (or webpage) and try again.