Can Companies Like Freetrade Bring Enthusiasm Back to UK Investing?

A Quick Dip Into the UK's Most Promising Investment Platform

A while ago I discussed the bleak participation rate of UK investors and their preference for saving cash in the bank instead of investing. On the matter of why that disparity existed, I noted: “that discussion can be saved for another day”. Well, today is that day. However, instead of focussing solely on that topic, I wanted to craft the body of this memo around how brokerages like Freetrade might be the ones to reenergize the UK public and bring back the appetite for investing, as well as taking a look at what makes Freetrade unique. This isn’t exactly an equity write-up, but more of a stream of notes and commentary on these themes above.

Today’s memo will focus on three key areas: (1) Freetrade’s Short History (2) The appetite of the UK investor and; (3) Why Freetrade is Different.

Freetrade’s Short History

In 2013, Vlad Tenev hatched a nucleus of an idea to give consumers a mobile-first, retail-friendly, and commission-free investing experience. Robinhood was born that year, offici…